Made Me Cry Today

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New series — things that make me cry. Sometimes a song, sometimes a piece of news, or a manipulative tv ad.

  1. Yo La Tengo – I Can Hear the Heart Beating As One. A brilliant album that i haven’t heard in a while.
  2. A hummus ad. It shows different Israeli families from different backgrounds — Morrocan, Polish, Ethiopian, Russian. Everyone are eating together — couscous, tzimmes, injeera, borscht. And everyone eats hummus. And i love hummus so much. And i’m Israeli. And the advertisers know that it will make me cry. They probably don’t know that i prefer Pam-Pam’s freshly made hummus to their preservative-filled mass-marketed knock-off. But they still made me cry.

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