I know very few people who still watch television.
Television is boring, pointless and hopelessly outdated. For some reason millions of people still watch it, but it’s a matter of time until the whole industry will crumble like the governments of the USSR and Libya did, and we shall wonder why did it take so long. It will be painful to some people who make their living from it, but it will happen.
The future of entertainment and broadcasting is shaping now, and the direction is not bad. With each version of the modern web browsers – Firefox, Chrome and Opera – embedding video into pages is getting easier and works better. Users are forced less and less to install proprietary and unstable plugins. Flash is becoming a thing of the past, with YouTube working without it just as well. Diverse people create excellent music and films in their homes and they are able to publish it instantly. Business models for getting people to pay for DRM-free video and music are improving, too, for everybody’s benefit.
For some reason, however, Google and Microsoft aren’t happy about these perfectly sensible developments. They are proposing to add DRM – Digital Restriction Management – to the HTML standard. This weird document says that “No ‘DRM’ is added to the HTML5 specification“, but a document that speaks about encrypting and “protecting” content is a document about DRM. This is not “protection”, but restriction, and it is defective by design.
Preventing the copying of music and video files is not actually important to Google or to the media production companies. They will find ways to charge money for music and video. They rather want to know who is listening to what, to know what to produce and to whom to sell it. Google is essentially an advertising company, and an advertising company’s biggest asset is demographic data about people’s tastes and customs.
This is a grave privacy concern, of course, but there are enough privacy geeks to write about that. I’m not much of a privacy geek; what i really care about for this matter is the future of culture. Culture has to be interesting, vibrant and constantly innovative. When advertisers and media providers know the tastes of the “consumers” too well, culture tends to repeat itself and become very bad. Much like television in the last few years.
It is highly unlikely that the W3C will accept this proposal and make it standard. W3C dislikes DRM to begin with, Mozilla representatives in the W3C will definitely oppose to it, and even Google’s own W3C representative isn’t enthusiastic about it. Nevertheless, it’s easy to imagine that Google will implement this proposal in Chrome, and Microsoft will implement it in Internet Explorer. Then they will set up several websites with “partners” who will provide “content” that cannot be played without this DRM scheme, and this will pull more people into using these browsers and lock them into a nightmare of pointless, recycled, creativity-stifling entertainment.
I am a Mozillian. You may think that this means that i want Firefox’s market share to be 100%. That is not what i want. I love the web and i want it to be great for all people, no matter which browser they use. Building Digital Restriction Management into browsers will make the web, and the whole culture around it, bad and boring.
Don’t let that happen to the web. If you care about culture and arts, use Firefox – a browser that is committed to openness and not to advertising revenue.