This post is sad and angry. I don’t mention any names, but some people may read it and identify themselves here. Here’s my request to these people: I hope that this doesn’t hurt you personally. It’s not my intention to hurt anyone personally. All people have to do their jobs; sometimes they are happy about what they do despite some people’s complaints, sometimes they aren’t happy, but do it anyway because they need to pay bills, or because that it’s necessary for some kind of greater good. I totally get it. There’s a certain chance that I’ll meet some of you online or in real life. If this ever happens, I hope you don’t feel embarrassed or intimidated. I’ll be happy to meet you and I promise to be friendly. Thanks for understanding.
I used to be a prolific writer on the question and answer website Quora. I was even named a “Top Writer” four times. Sadly, in 2018 this once-fine website ruined itself.
The problematic signs were there even earlier, but the true catastrophe began with the “Links” feature. This feature adds links to articles on other websites to the Quora feed. Before this feature’s introduction the feed consisted mostly of questions and answers, as one would expect from, you know, a questions and answers website.
The articles and the websites shown as “Links” in the feed are selected automatically by Quora’s software. How does this software work is a mystery. There appears to be some intention to show things that are related to the topics that the user follows, but it also suggests unrelated topics. Sometimes they are labelled “Topic you might like”. Sometimes they aren’t labelled at all:
There’s no way to select a website to follow and see links from. There is a way to mute websites, but other sites will be shown instead.
There’s also no way to remove all the Links from the feed completely. By popular demand from Quora users, a volunteer made a browser extension called “Qure” that does it, but it only works on the web and not on the Quora mobile app.
The Link items in the feed look almost exactly like questions, which is severely distracting, and feels out of place. Quora staff people who work on this feature know it—”the links feel out of place” is a direct quote from a staff person. They know that many users dislike them, but they choose to show them anyway. “We’ll show links less to people who don’t like them” is also a direct quote from a staff person.
Let this sink in: They know that some people don’t like the links, and they show them to these people anyway. My logic—I won’t even bother calling it “ethics”—tells me that when you know that a person doesn’t like a thing, you don’t show that thing to that person at all unless you have a particularly good reason and you can explain it.
Another problematic feature that Quora introduced in 2018 is “Share”. This sounds like a sensible thing to have on any modern website, but on Quora it has a somewhat different meaning. “Sharing” on Quora means putting an item in your followers’ feed with a comment.
This is similar to retweeting with a comment on Twitter. It works fairly well on Twitter, but Quora is not Twitter. In Twitter everything is limited to 280 characters—the tweets and the comments on retweets. On Quora answers can and should be longer, but the comments are short, and this feels imbalanced.
What’s worse, even though Quora says that the comments on shared items “provide additional insight“, they are actually rather pointless. In fact, many of them are not even really written by people, but filled semi-automatically: “This is interesting“, “This is informative”, “Great summary”, “I recommend reading this“, etc. Those that are actually written by humans are not much better, for example: “H.R. has been a wonderful teacher and excellent writer. Since joining Quora last year I’ve latched on to his brilliance – he’s earned his place firmly”. This says nothing substantial that couldn’t be expressed by simply upvoting the writer’s answer.
Both links and answers can be shared. I’ve just explained why sharing answers is pointless. Sharing links is a weird thing: On one hand, seeing a link that was shared by a Quora user makes relatively more sense than seeing a link that was added to the feed by faceless software for some reason I don’t know. In practice, however, it doesn’t make the link any more sensible or useful. Shared links feel totally relevant on Facebook and Twitter, but Quora is neither Facebook nor Twitter. It’s a site for questions and answers, or at least it used to be one.
And then there are the items that are questions or answers, but that are shown to me on my feed for mysterious reasons: They are categorized under a topic I don’t follow, they are written by users that I don’t follow, and they weren’t even upvoted or shared by users that I do follow. They are just totally, completely unrelated to me.
Occasionally they are labelled as “Topic you might like” or “Author you might like”, but sometimes they don’t even carry this label.
It’s difficult to discuss this feature because unlike “Share” and “Links” it doesn’t even have a name. It’s just… random stuff that I didn’t ask to see, and that appears in my feed. In this blog post I’ll call it Nonsense. It’s not a nice name, but that’s what it is. (I really want to know this feature’s real name. It surely has one. If you are on Quora staff, please tell me what it is. I won’t reveal your identity.)
I would possibly understand showing this Nonsense to new users: Quora may want to suggest you stuff to follow to get you hooked. But I’ve had the account for seven years, I follow lots of people and topics, I visit the site several times a day, and I know very well what I want.
What’s worse, Nonsense items are shown to me while many items written by people I do follow are not. I followed people on Quora because their personality or knowledge genuinely interested me. To me, “Follow” means that I’m interested in seeing stuff written by these people. But Quora decided to disregard my specific request, and to show me Nonsense instead.
There’s no way to run away from Link items, from Share items, and from Nonsense items. Quora has a Mute feature, but for the most part it does more harm than good:
- When you mute a Link item it mutes a particular link source, for example New York Times or Breitbart (yes, both are available), but when you mute one source, other sources are shown instead and there appears to be no end to it.
- When you see an answer on a topic you don’t follow, you can mute that topic, but this (probably) means that if an answer is written in this topic by a user that you do follow, you won’t see it. This is often not what one wants. For example, “Entertainment” is a topic on which answers are often shown to me, even though I don’t follow it. I don’t want to see this random answers, but if a user I follow posts an answer in a question for which this is one of the topics, I’d be OK with seeing it.
- When you see an “Author you might like”, and you don’t actually like that author, you can mute them. As above, this is not necessarily what I want: If that author happens to write an answer on a topic I follow, I’ll be OK with seeing it. I just don’t want to see that author’s answers when they are completely unrelated to me, but this is a feature, and there’s no way to get rid of it.
When I first saw the Links in February 2018, I was immediately appalled: What is this thing that is neither a question nor an answer?! When I saw that I cannot remove them from my feed, I pretty much immediately decided to stop using the site. It was clear to me that something is badly wrong.
Even thought I deleted my Facebook account in 2015, I created a new one some time after the links were introduced, just so that I could join the private Quora Top Writers Feedback group. For several months I tried talking to the Quora staff people in that group and understand: Why do the links even exist? Why are they so random and useless? Why are pointless items shown to me? I got almost zero substantial replies.
I intentionally came back to sincerely using Quora, thinking that the algorithms will learn my behavior, and show me more relevant links, or no links at all. This didn’t work, of course, and Quora became even worse when the awful Share and Nonsense features were added, so in June 2018 I stopped posting there almost completely.
After some more time, the Facebook group’s moderator didn’t like my questions about these unfortunate features, and removed me from the group, too. The explanation was that they were repetitive, which is understandable; what is less understandable is that instead of removing me from the group they could try answering the questions. They didn’t. They did suggest sending my complaints to a particular email address for Top Writers. I did it, and I received no reply.
So that’s it, I guess.
A legitimate question arises: Could I use Quora without the feed? Not really, because the best thing about Quora was that before the disastrous 2018 changes it showed me answers that interest me and questions that need answers on topics about which I know something. Without this, the site is not that useful. It moved to being oriented much more towards readers who are prone to click on clickbait and to writers who are local Quora “stars”. I don’t belong to either group.
(Before I go into the last conclusions, I should mention one unrelated and very positive thing that Quora did in 2018: Expansion of its internationalization efforts. For years, Quora used to be explicitly English-only. Later, Quora introduced sites in several new languages, among them Spanish, German, Hindi, Portuguese, Indonesian, and French. It also added an answer translation feature, which, while not yet implemented perfectly, is a step in a very good direction. I hope that it gets developed further and doesn’t get killed.)
I have a bit of a price to pay for publishing this blog post. I probably won’t be a top writer again (this came with pretty nice swag). I might be banned; not that it matters, because I plan to deactivate the account anyway. I may run into Quora staff people at professional conferences, and things may get awkward (see the top of this answer—I do hope to meet you, and I hope that it won’t get too awkward).
But at the same time… it’s not actually a big deal. Even though before 2018 Quora was a really nice place to ask my questions and to answer questions for which people need an answer, it is nowhere near being a truly essential site like Wikipedia. Stopping to read and write there every day allowed me to focus better on family and work, and also to revive some old neglected projects, such as translating Wikipedia articles or proofreading Gesenius’ Hebrew Grammar at Wikisource.
All that said, yeah, I’d probably be happy to come back. The web does need a good question and answer site, with relevant topics, with pleasant design, and with good moderation. Quora used to be such a site. It is no longer such a site, with or without me. It can easily go back to being one. However, this will only happen when it becomes possible to remove Links, Shared items, and Nonsense from the feed.
A couple of last conclusions:
- On a website that has the characteristics of being a social network or a writers community, users need to be empowered somehow. It’s not easy, and it has costs, but when it’s done right, it’s worth it. Wikipedia empowers its users ridiculously: on no other site can the users edit the site’s CSS and JavaScript (not all users, but a lot of them). Reddit is not as transparent as Wikipedia, but it’s quite empowering as well: subreddit moderators can pressure the site’s management. The results of this pressure may be unpleasant and controversial, but it’s nevertheless good to have balances. Quora users are not empowered at all. It gives the company a lot of control, but is it actually good?
- Some people enjoy random weird algorithmically-selected stuff, and some people don’t. I hate the Links, and the Nonsense items, and a lot of other users hate them, but some people are fine with them. And that’s OK. That’s what preferences are for.
Aharoni in Unicode 