A few days ago I, along with several million other people, read Buzzfeed’s 30 Signs You’re Almost 30.
Number 30 is “You have been to a party where at least two of your friends brought their babies”. I had such a party last night at my home.
Number 16 is “There’s an increasing number of musical artists you haven’t even heard of”. I already know this: In essence, I gave up on following new music. In the nineties I had MTV, or more precisely, MTV Europe. Then for a short time I had Pitchfork, but for various reasons I stopped following it, too. I don’t get to listen to radio much, and I never got the hang of that “podcast” thing.
I don’t know almost any new Israeli music either. Almost all the Israeli music I listen to is by artists that started publishing music before 2000. I cannot read articles about new artists on news sites, because the “journalists” who “write” them don’t bother to edit the press releases they get from the PR people.
This morning I was in a CD store to buy the new Girafot album. The store was mostly empty, as I expected. The clerks didn’t even bother to offer me help. A lady asked whether they have “CDs of eighties songs”. The industry is dying.
I found the Girafot album quickly. It had a big sticker saying “buy two albums of Israeli music, get the third one for free”. I started looking at other new Israeli albums and quickly realized that I haven’t heard about any of them.
And then this song started playing in the background:
“Oh, at least I know this one”, I thought. “It’s that wonderful video that I once saw at 2 AM on MTV about 1994, before Romeo + Juliet made it very famous, and immediately loved its video and its chorus.” And I had a plan.
Not much people in the store.
Bored me, bored and frustrated by inability to follow new music, but still very much in love with the music I loved fifteen years ago.
Towards the end of the first verse I carefully placed the Girafot CD that I held in my hands on the shelf, put down my bag, and casually asked my significant other to hold my sunglasses.
And when the chorus began I started jumping around the aisles. This is the best pop chorus ever; why waste it by just standing there? Not very exciting.
I apologize for not having that filmed. I had less than a minute to prepare, and I wanted it to be a surprise anyway. So use your imagination. Or just start listening to the song, and do the same thing wherever you are.
Best of all, do the same thing in your favorite CD store. If you don’t have a favorite CD store, I am sorry. Do it in your favorite coffee shop, or gym, or something.