Thanks for buying one of Hamutag’s products – a line of products from the best manufacturers in Israel and in the World.
I am seeing these quite a lot lately. Own-brands are not so new in Israel. The funny thing about this one is that the word Hamutag simply means “The Brand”.
interesting development, but maybe not that surprising after all…they’re saying: you want a brand, yes? a brand is what’s important to you? so here, take that. don’t ask us which brand is it. It’s A brand. In fact, it’s 100% pure brand.
That’s pretty much what i thought, but it also makes me wonder: Does it sell well too? Cuz it could be just a bunch of copyrighters having fun. Like, “Let’s see if the store executives will accept this stupid idea.”
Crazy People-style…